Switch has been a tenant at the Spring for a few years now. Yesterday they officially moved into their new location which was better and bigger.
The new location is just next to MPH bookstore.
Rose extended the invitation to me from Switch to attend the openning of the store. Just a brief about the store. Besides the big bump in real estate (and rental) the store's status has changed. Previously it had Apple Authorized Reseller (AAR) status which allowed them to carry a selected amount of Apple hardware & software. Now, they have been upgraded to Apple Premium Reseller (APR). Besides providing a full range of Apple products, there is also a training room, where they could provide classes for customers to help them familiarize themselves with their Apple product, and a service centre. A service center is VERY IMPORTANT. My friend's who are using Apple products normally bring their gadgets to Singapore to get it serviced. Hopefully the service here is good and does not cost a bomb. So far my iMac '08 is still alive and kicking. I hope I do not need to visit the service center :P.
Switch is 1 of 4 Apple Service Providers in Malaysia, which means it is the only one in East Malaysia. \o/
Now for the actual event. Kinda start at around 10am. While we (bloggers) slowly appeared. Trickling in by around 11.30am.
There were quite a number of people there when we arrived. Everyone's kinda excited about the new store. It was alright for me, as there were not much I have not seen. Except the OS X Lion, which I have not upgdaded to.
Bloggers taking a look at one new Apple iMac's. Whats put so much smile on their faces? (see next picture)
Aha~ it was Photobooth. Always fun!
I kind of like how they used the space. I think its better utilized than the previous tenant.
vBlogger Mike Cheng at work.
Potential customer :) checking out Beats by Dr. Dre headphone
Closer look. MMMM white looks awesome.
Potential customers testing the Apple iPad2.
Everyones checking the products available. Switch had a lot of staff on standby that day. That's pretty cool.
This is where the magic happens :P where u get to own an Apple product. hehe.
This is a very important shelf. hehe! Apple Care packs!
Moshi Moshi~ hehe whats this?
Its a handset ! for your mobile phone. While its kinda cute, I think it kind of defeats the purpose of going WIRELESS.
Many other designs and colors to choose from.
It was around noonish when the emcee started. With quizies and prizes for those who answered correctly.
There were two games which the general public can attend. Namely the Fruit Ninja competition and the treasure hunt. While waiting for the event to start, we mingled and tested out the offerings.
Kally showing how to play Fruit Ninja while ppl look on...
Rose found a familiar face on one of the Macs. hehehe
Starting of the Fruit Ninja games~ All the contestant already pre-registered earlier in the day.
One of the contestants.
Everyone paying attention to projection screen.
Mike's recording everything...
Everyone's recording the event :)
The Fruit Ninja Champion!
Next was the Treasure Hunt.
It lasted about 30 odd mins. Most of us were hanging out at Starbucks when it came to an end. :)
Everyone paying attention to the instructions.
Overall I think it was quite a decent launch event. Everyone had fun and thats most important.
So what did I get in my goodie bag?
Cases for iPad2 and iPhone4. ... Now all I need the devices to use them on~ woot!
[Gears: Nikon D300, 17-55mm f/2.8]